Complex portfolio in view with a virtual showroom

Putting together a virtual showroom or digital lab requires intensive collaboration. "The whole thing gets very extensive pretty quickly, but thanks to filling out the framework together we were able to work in a very structured way," indicates Suzanne Kuiper, application manager at Lighthouse Instruments. To represent such a broad portfolio, C4Real has developed a platform to give space to all the solutions and products of a company. After explaining the complex techniques, applications of these and the products Lighthouse has to offer, a framework was created and then filled together. "At C4Real, they also understood the technical part very well and they were able to convert this into visual language. I haven't seen that before."

The virtual lab allows Lighthouse Industries to cost-effectively reach a global audience while providing an engaging and interactive experience. With the benefits of 24/7 availability, 3D presentations and data analysis from the platform, Lighthouse Industries is working to become even stronger in the market. Moreover, the materials developed by C4Real are multi-purpose and relevant to multiple departments within the company. The virtual showroom is therefore a great addition for the marketing and sales departments of Lighthouse Indrustries, directly generating more traffic to the website, increasing leads.