CREATING AWARENESS OF TRANSITIONAL CHANGES IN THE AUTOMOTIVE BRANCHE

The VR experience takes you on a journey through four different stages of automotive companies, from traditional, non-electric ones to fully future-proof businesses. Making it feel as if you have actually entered this new reality. Thanks to the VR experience, garage owners and employees get a glimpse of the future of the industry and discover the steps they can undertake to get there. From safely working with electric cars, hiring an EV specialist, to utilizing tools, delivered by drones and 3D printers in the warehouse.

"The VR experience provides a concrete vision of what the future could look like. It generates excitement among the target audience and leads to meaningful conversations about transformation. It is exactly what we aimed for," says Ellen.

The advisors of OOMT are currently visiting automotive companies with VR headsets to demonstrate the impressive VR experience. Sometimes, this is done individually with only the employer, and in other cases, there are group sessions. The result? Concrete discussions about the possibilities for transformation.

With their 'OOMT on the road' initiative, they have already visited 1700 automotive companies to raise awareness about the VR experience. The automotive companies are very enthusiastic and are aware of the upcoming changes. Ellen says, 'By reaching the target audience at this level, we see the industry moving. Employers and employees are engaging in discussions about the upcoming changes, and that was exactly our goal.'