Get good leads faster with a virtual showroom

Client Holland Hydraulics Services

The challenge: translating complex portfolio into visible solutions for customers

Making the many possible solutions and applications of hydraulics within the various markets in which Holland Hydraulics is active accessible to the (potential) customer, so that the customer can find the product information relevant to him faster and lead conversion is also faster. That challenge was given to C4Real. Holland Hydraulics, part of the Holland Motion Group, specializes in hydraulic drive technology and high-quality hydraulic systems for the industrial, maritime and offshore markets. The portfolio is complex, often involving customization. This makes it difficult to tell (new) customers what Holland Hydraulics can do for them. C4Real went to work and came up with the solution: a virtual showroom.

Share your challenge?

With a complex portfolio, how do you make the solutions visible to the customer?

The solution: a virtual showroom

The virtual showroom is a tool to show customers in a clear way the different possibilities in different market segments. Holland Hydraulics gives customers insight into what they can do for them. Through the virtual showroom, in which the technical solutions are visualized in 3D, they become so clear that no other interpretation is possible. With a virtual showroom, what Holland Hydraulics has to offer becomes clear to the customer faster. This also gives Holland Hydraulics more grip on the customer process and allows the company to steer the customer journey as desired, with measurable KPIs. A much more efficient sales process than before is the result.

Holland Hydraulics' virtual showroom visualised

Bram van den Nieuwboer

Managing director of Holland Hydraulics

"With this virtual showroom, we can present our knowledge and expertise digitally and remotely much more professionally and beautifully than before."

Openness and trust prerequisites for good results

The process

During the process, we frequently discussed the tool with each other. We build a logical structure and translate it into a logical visual representation, according to the market segment in question. Then we walk through the marketing automation from C4Real. How does the sales process run, which information must be offered in which place, which KPIs are relevant and can be implemented in the funnel in which place in the virtual showroom. It will be clear that an open and confidential atmosphere is a prerequisite for a good result.

The added value of a virtual showroom

the end result

The virtual showroom allows Holland Hydraulics to professionally present their entire portfolio in an orderly fashion. Customers immediately see what experience the company has within their market area. This immediately captures the imagination and accelerates leads, making it a valuable asset for the sales process.