Turning vision into reality
The process
In the development process of this project, we went through two phases, the concept phase and the realization phase. In the concept phase, we looked together with Kadans at a number of issues in promoting the success of this visual campaign. What messaging best suits the target audience and what style appeals to them? For the right message, we determined what are the topics that are important for the target group to eventually proceed to rent this location, how do we reach and excite them so that they properly understand and see that this is a suitable location. In the realization phase we used specific 3D and animation technology to create the promotional film and artist impressions about Plus Ultra Amsterdam.