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C4Real

Powerful real estate visualization entices potential tenants

Client Kadans Science Partner Services
Visualizing a building being built

Kadans Science Partner invests, develops and operates science clusters throughout Europe. Not your standard workspaces, but environments where scientific organizations can strengthen each other. With Plus Ultra in Amsterdam, they have developed a multi-tenant building next to the Amsterdam UMC, which they are renting out. Kadans is thus targeting companies in the medical industry, which can use the location for both offices and laboratories. However, the building is not yet completed and the surrounding area is also still under development, making it difficult for potential clients to properly see and understand the potential and possibilities. Kadans therefore asked C4Real to help think of a solution to encourage rentals.

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How do you visualize your complex solutions clearly?

The solution: 3D building visualisation

To give potential tenants a clear picture of Plus Ultra Amsterdam, we created several visualizations. Because the building itself is not yet fully realized, we opted for a 3D animation with artist impressions, which gives the viewer an idea of what the building looks like, what the function is, the location in relation to facilities in the area this gives you as a potential user a perfect picture of the potential of this beautiful place. It creates clarity and makes the choice for Plus Ultra Amsterdam as a business location far more logical and easier.

Plus Ultra Amsterdam visualized

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Turning vision into reality

The process

In the development process of this project, we went through two phases, the concept phase and the realization phase. In the concept phase, we looked together with Kadans at a number of issues in promoting the success of this visual campaign. What messaging best suits the target audience and what style appeals to them? For the right message, we determined what are the topics that are important for the target group to eventually proceed to rent this location, how do we reach and excite them so that they properly understand and see that this is a suitable location. In the realization phase we used specific 3D and animation technology to create the promotional film and artist impressions about Plus Ultra Amsterdam.

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Visualizing added value

An optimal location for renters

The visualization for Kadans depicts the location not yet physically present. This 3D animation is a video that gives as realistic as possible representation of the building in its surroundings, and especially in its intended use. We visualized how the various unique floors look and how people use them and how to successfully do their work there. For example in the laboratory, the foyer, the facade and the location around it. Together with the artist impressions, this visualization is versatile and is used on the website, in brochures, social channels for media campaigns.

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Stimulating rent

The final result

With its distinctive visualizations, Kadans has the means to persuade potential tenants to choose the unique Plus Ultra Amsterdam location. In no time at all, the distinctiveness of the location and why it's the right place for you as a tenant in the medical sector becomes very clear. It is widely applicable, appeals to the imagination and stimulates renting for a successful occupation of this special location.

Visual impressions of Plus Ultra Amsterdam

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